“We provide artists with the ultimate offering to build their careers: radio, social media and play-listing."
Dale Speaking services include the following...
- Canadian Radio Promotion
- Social media Education and Strategic Planning
- Worldwide Streaming and Playlisting and US Digital PR
We work with our partners at Canadian radio to achieve radio airplay and promotion. Our radio partners include commercial radio in all formats, CBC Radio, SirusXM and Stingray.
Dale Speaking provides artists with the education, tools and strategies to navigate digital platforms and curate meaningful content. We believe that social media is an integral part of artists' promotional activities. Dale Speaking provides the education and strategic planning to stimulate platform growth.
In June of 2018, Dale Speaking announced a new alliance with Digital Promotions Group. The alliance resulted in Dale Speaking providing worldwide streaming and playlisting services and U.S. digital PR services through DPG. Like social media, we believe that streaming and playlisting are integral parts of artist' promotional activities.
“Great music is the core of what we do. We work to produce the best possible marketing strategy for each artist in order to successfully navigate the radio world. Our solid relationships with all of our partners help us gain audiences for artists.”
Eighteen years ago, Dale Peters founded Dale Speaking, a Canadian radio promotion company, with the aim of growing artists at Canadian radio. Dale Speaking has worked with such fine artists as Feist, Danny Fernandes, Glenn Morrison, Paul Brandt, MDM Label (Jess Moskaluke, Bobby Wills, The Lovelocks, David James), Dinealone Records (City in Colour, Alexisonfire, Arkells and Entertainment One (Crash Karma, Rival Sons, Bush, The Standstills).
In the early days, radio was the biggest target for artists, but with the recent technological and societal shifts toward social media as a communication tool, Dale Speaking made the conscious decision to offer social media education and planning services to musicians to build towards radio.
To further its offerings, in May of 2018, Dale Speaking partnered with Digital Promotions Group, a music promotion company specializing in online marketing and promotion for Canadian artists, specifically in the areas of streaming and playlisting promotion and U.S. digital publicity.
“With our partners at commercial, CBC and Satellite radio as well as our social media and music streaming offerings, we provide the ultimate package to build artists’ careers.” – Dale Peters
Dale was born with music surrounding him, whether it was his father playing the piano and organ or his parents playing gospel and contemporary music. On the Gospel side it was acts like The Blackwood Brothers or Oakridge Boys, on the other side it was Liberace or country music.
“Those early days of music really shaped me for what I love today, working with artists and their music”. In Dale’s humble beginnings, he worked in a record store where LP’s, Cassettes and Stereos were sold. Three years of selling at Kelly’s Stereo Mart secured him a job interview with RCA /Arista Records, later becoming BMG. Out of 51 people, Dale landed the job as a sales representative. Twenty years later, as BMG was sold to Sony, he was packaged out and started his company Dale Speaking. “I had only left BMG for three days and I had offers to work for indie and major labels. I was quite taken back and thrilled. I choose to work with the Orange Record Label for a couple of years then started my company Dale Speaking and here we are eleven years later.” Dale have been very lucky to work with fantastic people, artists, managers and radio. Times have changed since he entered the music business in 1980 but he is thrilled to know that over the next ten years, he will be cultivating careers for the future stars of tomorrow.
Sara’s love of music started at a young age, influenced by her father’s music taste, The Police, Eric Clapton, Van Morrison, Queen and Meatloaf. Later into the 90’s and early 2000’s, she became proficient at singing and playing piano while also discovering new music genres such as pop, R&B, rock, Latin and opera.
With dreams in her early years to become a pop artist, she knew she wanted to work in the music industry and help artists navigate their careers. In 2012, Sara attended the Liverpool Institute For Performing Arts, finishing a BA in Music, Theatre and Entertainment Management where she met Sir Paul McCartney at my graduation (he is a very cool guy). After a whirlwind education, completing an internship at Sony Music Canada in artist and digital marketing as well as working with artist marketing companies in the UK, Sara started at Dale Speaking in January of 2016 as the Promotions Manager, handling commercial, CBC and satellite radio promotion as well as co-coordinating radio tours, interviews and campaign strategies. “I am so happy to be working directly with artists to help them shape their careers and goals. Although radio is only one component of an artist’s exposure, it holds so much weight when it comes to their success in the music industry. It is a very exciting industry to be in!”
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